UBS Group AG is preparing a pilot programme that would allow selected private banking clients to trade bitcoin (CRYPTO:BTC) and ether (CRYPTO:ETH), signalling a cautious shift by a major global wealth manager.
The initiative reflects growing interest among high-net-worth individuals seeking exposure to digital assets as part of diversified portfolios.
According to a report by Bloomberg dated 23 January, the Swiss-based lender is assessing crypto trading options rather than launching a full public rollout.
The initial phase would focus on a limited group of private clients in Switzerland, with trading facilitated through approved third-party partners.
People familiar with the matter said the structure prioritises regulatory compliance, custody safeguards, and strict counterparty selection.
UBS is reportedly treating the project as an evaluation rather than a formal product launch, allowing flexibility as regulatory conditions evolve.
The bank is said to be monitoring demand closely to determine whether the service justifies broader deployment.