UBS Group AG is preparing a pilot programme that would allow selected private banking clients to trade bitcoin (CRYPTO:BTC) and ether (CRYPTO:ETH), signalling a cautious shift by a major global wealth manager.
The initiative reflects growing interest among high-net-worth individuals seeking exposure to digital assets as part of diversified portfolios.
According to a report by Bloomberg dated 23 January, the Swiss-based lender is assessing crypto trading options rather than launching a full public rollout.
The initial phase would focus on a limited group of private clients in Switzerland, with trading facilitated through approved third-party partners.
People familiar with the matter said the structure prioritises regulatory compliance, custody safeguards, and strict counterparty selection.
UBS is reportedly treating the project as an evaluation rather than a formal product launch, allowing flexibility as regulatory conditions evolve.
The bank is said to be monitoring demand closely to determine whether the service justifies broader deployment.
Future expansion could include Asia-Pacific markets and the United States, subject to supervisory approval and client appetite.