Steak ’n Shake confirmed it increased its Bitcoin (CRYPTO:BTC) exposure by $10 million in notional value as part of its Strategic Bitcoin Reserve.
The announcement was made on 16 January 2026, marking the latest expansion of a programme launched eight months earlier.
The fast-food chain began accepting Bitcoin payments in mid-2025 and committed to allocating all Bitcoin-denominated sales directly into its reserve.
Company officials said the reserve structure is designed to scale alongside operational performance rather than rely on external capital.
Steak ’n Shake reported a sharp increase in same-store sales since introducing Bitcoin payments across selected locations.
Management linked the sales growth to customer engagement and payment optionality tied to digital asset acceptance.
Revenue generated from Bitcoin transactions is automatically funnelled into the Strategic Bitcoin Reserve, according to the company.
The firm described the approach as self-sustaining, with sales growth feeding the reserve and the reserve supporting long-term balance sheet strength.
Steak ’n Shake said investments in food quality and restaurant expansion are intended to reinforce this cycle.
The company noted that higher traffic and improved menu execution are expected to further amplify Bitcoin inflows over time.
Executives framed the reserve as a strategic asset rather than a short-term speculative position.
Steak ’n Shake stated that Bitcoin availability, purchases, and custody arrangements comply with applicable laws and regulatory requirements.
The firm confirmed that custodial partners are used to manage digital asset holdings securely.
Management said the reserve strategy aligns with broader efforts to modernise payments and attract younger demographics.
The company added that it will continue to evaluate Bitcoin’s role in its treasury operations as adoption expands.
At the time of reporting, Bitcoin price was $95,069.73.