
Oobit expands crypto payments into Colombia
Oobit launched its crypto payments platform in Colombia, expanding the Tether-backed company’s operations across Latin America.
The company said Colombia became its ninth live market following earlier expansion into Brazil, Argentina and Chile as demand for stablecoin-based consumer payments continued rising across the region.
Oobit operates a non-custodial payments platform that allows users to spend cryptocurrencies directly from digital wallets through a Visa-linked payment system accepted at more than 150 million merchants globally.
The company said users do not need to convert digital assets into fiat currencies through traditional bank off-ramp services before making purchases.
Oobit reported that transaction activity in Brazil increased more than 200% since launching there in November 2024, with active users spending an average of roughly $400 per month across 20 transactions.
Tether accounted for the largest share of transactions on the platform ahead of USD Coin, while grocery stores and supermarkets represented approximately 35% of spending activity across Latin American markets.
The expansion comes as stablecoin adoption accelerates across emerging markets, with companies including Mercado Libre also introducing stablecoin-based payment and transfer services across the region.