Google Trends data indicates that search interest in “bitcoin” has remained steady over the past year, even as market attention appears quieter heading into year-end.
On a 12-month view, bitcoin (CRYPTO:BTC) searches have moved in measured waves rather than collapsing, suggesting sustained baseline interest rather than fading relevance.
Google Trends normalises search data on a scale of 0 to 100, with 100 representing peak popularity within a selected timeframe and region.
During the week of November 16 to 22, bitcoin searches reached a yearly high score of 100, marking the most intense interest of 2025 so far.
At the start of the year, bitcoin registered a search interest reading of 75, highlighting a relatively elevated baseline compared with prior cycles.
Search activity cooled after early-year enthusiasm but rebounded sharply around mid-year catalysts before settling into a higher range.
The second-highest level of interest occurred during the week of August 10 to 16, coinciding with bitcoin’s first push beyond the $120,000 level.