
Gold prices surged past $5,300 per ounce this week, marking a fresh all-time high as investors rotated into hard assets amid broader market uncertainty.
Spot gold reached a record $5,311 at around 3:30 am UTC on Wednesday, according to TradingView data tracking global bullion markets.
The rally unfolded as Bitcoin continued to lag behind, trading below the $90,000 level despite renewed interest in crypto-linked investment products.
Market data shows gold has climbed roughly 90% over the past year, sharply outperforming Bitcoin, which is down around 13% over the same period.
As bullion prices climbed, major crypto firms Tether and Coinbase adopted sharply different strategies to capitalise on the gold surge.
Tether, the issuer of the USDt stablecoin, increased its focus on physical gold accumulation as part of its broader reserve strategy.
The company now holds approximately 130 metric tons of physical gold, placing it among the largest non-sovereign holders of bullion globally.
Tether has disclosed that its total gold exposure was valued at around $12 billion as of September 2025, with that figure rising alongside prices.