Coinbase has launched stock trading and prediction markets to broaden its platform.
The move reflects a strategic shift beyond cryptocurrencies into traditional financial products.
Executives described the expansion as part of an “everything app” vision.
Coinbase head of consumer and business products Max Branzburg announced the updates.
Stock trading is now available on Coinbase. - Max Branzburg said.
He said the launch supports round-the-clock access to traditional markets.
This is a major milestone to enable 24/7 trading of stocks and ETFs. - Branzburg said.
Coinbase said crypto infrastructure will power the new stock trading system.
The company also introduced prediction markets through a partnership with Kalshi.
Branzburg said the rollout begins immediately before expanding in the United States.
The partnership follows earlier speculation around prediction market development.
Tech researcher Jane Manchun Wong previously identified Kalshi-linked code at Coinbase.
Coinbase plans to launch 24/7 perpetuals trading early next year.
The perpetuals product will support crypto and stock-based trading.
Users will be able to trade with leverage of up to 50 times.
Branzburg said the expanded products support an “everything exchange” model.
Coinbase began laying groundwork by rebranding its wallet in July.
The updated wallet introduced apps, social features and chat functionality.
Bloomberg previously reported Coinbase was preparing to launch these services.
Glider chief executive Brian Huang said the move was widely anticipated.
Coinbase is starting to look a lot more like Robinhood. - Brian Huang said.
He questioned the lack of deeper onchain integration.
Why not build onchain stocks. - Huang said.
He said tokenised equities could offer differentiation.
Huang added Coinbase remains undervalued compared to Robinhood.
Coinbase will close the valuation gap. - Huang said.
Coinbase shares closed down more than three percent on Wednesday.
The stock later rebounded slightly in after-hours trading.