Cryptoentertainment

• Kraken’s FIFA World Cup sponsorship coincides with prediction market trading volumes surpassing US$2 billion across football-related contracts. 
• Sports forecasting activity is being concentrated in blockchain-based and regulated event markets, led by Polymarket and Kalshi. 
• Regulatory uncertainty around prediction markets remains the key challenge as platforms expand into mainstream sporting events. 

Kraken has become the official crypto exchange supporter of the FIFA World Cup, just as crypto prediction markets tied to the tournament have already processed more than US$2 billion in wagers.

The 2026 Golden Globes will be remembered for two things: the films that won and the moment the crypto betting platform "Polymarket" ticker became as ubiquitous as the champagne.

For the first time in award show history, a blockchain-based prediction market was the "exclusive prediction market partner" of a major Hollywood broadcast.

The 2026 Golden Globes flashed live betting odds on screen and pulled in more than $2.5 million in wagers before the first award was announced.

Warner Bros. Discovery Inc. has entered exclusive negotiations to sell its film and TV studios and HBO Max streaming service to Netflix Inc., according to people familiar with the discussions. The two companies could announce a deal as soon as in the coming days, assuming talks don't fall apart, the people said. Bloomberg's Manuel Baigorri breaks down the situation.