Building Fan Community Key to WNBA Success, Says Valkyries President Jess Smith

Jess Smith, president of the Golden State Valkyries, said that building community and connection in a deeper way and then building a business around that foundation has been key to her teams success in their first season. Smith said that the Valkyries, a team that was recently rated at a $1 billion valuation, are serious about upholding 'golden state culture' and investing in the fan experience to attract a dedicated fanbase and grow the franchise as the WNBA enters its 30th season.