Brazil’s cryptocurrency market expanded sharply in 2025, with total transaction volume rising 43% year on year, according to a new study released by Mercado Bitcoin.
The report found that growth was driven less by short-term trading and more by increased capital allocation per user and more considered portfolio strategies.
Average investment per user climbed to around 5,700 Brazilian reais in 2025, pushing typical holdings beyond the $1,000 mark for the first time.
Analysts noted that this shift suggests Brazilian investors are treating digital assets as longer-term financial positions rather than speculative side bets.
Data from the report showed that 18% of users now hold more than one crypto asset, signalling a gradual move towards diversification.
While diversification remains limited compared with traditional investments, the trend points to a maturing approach among local crypto participants.
Bitcoin continued to dominate trading activity on Mercado Bitcoin’s platform, maintaining its position as the primary entry point for new investors.
Trading volumes placed Bitcoin ahead of Ether and Solana, highlighting its ongoing role as the market’s anchor asset.
Stablecoin usage surged throughout the year, with transaction counts roughly tripling compared with the previous period.
The report linked rising stablecoin demand to macroeconomic uncertainty and a preference for lower-volatility instruments.
Many Brazilian users increasingly rely on stablecoins as temporary stores of value, payment rails, or gateways into other crypto assets.
Lower-risk digital investment products also gained traction, with digital fixed-income instruments recording a 108% increase in invested volume.
Mercado Bitcoin distributed approximately $325 million to investors through these fixed-income-style products during 2025.
These instruments appealed to investors familiar with Brazil’s established fixed-income market and seeking predictable returns on-chain.
Demographic data showed a 56% increase in participation among investors aged 24 and under, alongside growth across all other age groups.
Transaction volumes remained concentrated in Brazil’s Southeast and South regions, led by São Paulo and Rio de Janeiro.
The report also highlighted growing adoption in the Central-West and Northeast, pointing to broader national participation.
Institutional interest continued to develop as traditional asset managers increasingly framed Bitcoin as a portfolio diversifier.
Market observers said the data indicates Brazil’s crypto sector is evolving from experimentation towards structured financial integration.
At the time of reporting, Bitcoin price was $88,411.86.