Why did Bernstein maintain a buy rating on Coinbase?

Bernstein maintained its buy rating on Coinbase because it believes the company's new products create additional growth opportunities beyond cryptocurrency trading. Bernstein also kept its US$330 price target despite reducing it from a previous US$440 target.

What does Coinbase's "Everything Exchange" strategy mean?

Coinbase said its "Everything Exchange" strategy combines crypto services with products traditionally found in financial markets. The expansion includes tokenised stocks, prediction markets, derivatives, AI tools and pre-IPO trading products.

How is Coinbase using artificial intelligence?

Coinbase introduced an SEC-registered AI investment adviser and AI-powered trading agents. Coinbase said users can interact through natural language prompts and authorise AI systems to execute trades within predefined parameters.

What are analysts saying about Coinbase's valuation?

Analysts remain divided on Coinbase, with Bernstein maintaining a US$330 target, Benchmark keeping a US$270 target and Cantor Fitzgerald holding a US$250 target. Barclays remained more cautious and retained an underweight rating with a US$107 price target.

How did Coinbase shares react to the System Update event?

Coinbase shares rose about 1.6% to US$171.93 following the System Update event. The increase came after Coinbase unveiled new AI, trading and tokenisation products aimed at expanding its business model.

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Bernstein keeps $330 Coinbase target after update

Written by Mahathir BayenaPublished Jun 18, 2026, 3:33 AM

Bernstein maintained its buy rating on Coinbase and kept a US$330 price target following the company's System Update event.
Coinbase unveiled AI-powered trading tools, prediction markets, tokenised stocks and pre-IPO trading products.
Analysts remain divided, with Barclays retaining a US$107 target while Benchmark and Cantor Fitzgerald maintained bullish views.

Coinbase received renewed support from Bernstein, which maintained its buy rating and US$330 price target after the company introduced a range of new products designed to expand beyond cryptocurrency trading.

The target remains below Bernstein's previous US$440 valuation, reflecting weaker crypto market conditions, but the firm said Coinbase still has significant growth opportunities across trading, stablecoins, custody, blockchain infrastructure and institutional services.

“These announcements support our long-term bullish view on Coinbase,” said Bernstein analysts following the company's System Update event.

Coinbase unveiled an SEC-registered artificial intelligence investment adviser, AI-powered trading agents, prediction markets, derivatives products, pre-IPO trading services and plans for tokenised stocks backed one-for-one by underlying shares.

Bernstein said the expansion strengthens Coinbase's strategy of building what the company describes as an "Everything Exchange", while following the announcements Coinbase shares rose about 1.6% to US$171.93 in Wednesday trading.

Not all analysts agreed with the bullish outlook, with Barclays maintaining an underweight rating and a US$107 price target, arguing that new products may not fully offset weaker crypto trading activity if market volumes remain subdued.

Benchmark maintained a buy rating and US$270 target, while Cantor Fitzgerald kept its overweight rating and US$250 target, with both firms viewing Coinbase's product expansion as a step towards attracting demand from traditional financial markets.