Asteroid token gains $60M on SpaceX link

• Asteroid (CRYPTO:ASTEROID) rose more than 137% in a week after SpaceX listed an Asteroid Shiba plush toy on its online store.
• The token's market value briefly increased from about US$22 million to US$86 million, adding more than US$60 million in paper value.
• SpaceX's involvement is limited to the plush toy, with no confirmed connection to or endorsement of the cryptocurrency token.

Asteroid (CRYPTO:ASTEROID), an Ethereum (CRYPTO:BTC)-based meme token, surged more than 137% over the past week after SpaceX listed an Asteroid Shiba plush toy for sale on its online store.

The rally briefly lifted the token's market capitalisation from approximately US$22 million to US$86 million before it retreated to around US$60 million.

The Asteroid plush was originally designed by Liv Perrotto and flew aboard the Polaris Dawn mission in September 2024 as the crew's zero-gravity indicator.

SpaceX listed the US$35 plush toy as "coming soon" and said it is expected to become available in September, drawing renewed attention to the Asteroid-themed cryptocurrency.

The token has no formal relationship with SpaceX, Elon Musk, St. Jude or Liv Perrotto's family, and there is no verified mechanism linking token proceeds to charitable causes; following the rally Asteroid remained well above its pre-announcement valuation.

Interest in the token previously increased in April after Elon Musk publicly responded to a question related to Asteroid and the possibility of the plush becoming a SpaceX mascot.

The latest price movement highlights how meme tokens can react sharply to social media attention, brand associations and community narratives even when no official partnership exists.

At the time of reporting, Asteroid price was $0.006923.