
Wesfarmers (ASX:WES) has attributed the collapse of Australia's largest Priceline franchisee, Infinity Pharmacy, to an aggressive, debt-fueled expansion strategy that left the business unable to meet its financial obligations.
The WA-based conglomerate revealed it had no choice but to place 56 of Infinity's 92 stores into receivership through KPMG in December 2025, after negotiations to recapitalise the company failed.
The remaining stores were subsequently placed into administration by Infinity’s directors.
In a statement to franchisees, Richard Pearson, chief customer officer of Wesfarmers' health division, said Infinity’s management had pursued rapid growth by acquiring new pharmacies using high-interest debt, even as the business struggled to pay suppliers, including Wesfarmers’ Australian Pharmaceutical Industries, which owns the Priceline brand.