How did Tesla (NASDAQ:TSLA) perform financially in Australia during 2025?

Tesla Australia reported a total revenue of $4.5 billion for the fiscal year ending December 31, 2025, an 11% decline from the previous year. Net profit after tax also fell 19% to $52.7 million.

Why did Tesla’s energy business eclipse its automotive sales in Australia?

In 2025, Tesla’s energy generation and storage division generated $2.5 billion in revenue, surpassing the $1.92 billion earned from vehicle sales. This pivot was driven by strong demand for residential Powerwalls and industrial-scale Megapacks.

How many vehicles did Tesla sell in Australia compared to its competitors?

Tesla’s Australian vehicle sales fell 25% to 28,856 units in 2025, down from over 38,000 the year prior. In contrast, Chinese rival BYD surged ahead with 52,000 deliveries. By March 2026, BYD became the third-ranked automotive brand in the country across all fuel types, while Tesla slipped to 13th place.

What is the impact of the conflict in Iran on the Australian EV market?

The conflict in Iran has led to surging petrol prices, creating a tailwind for electric vehicle (EV) and plug-in hybrid (PHEV) adoption. Analysts noted that while fuel supply concerns increased overall demand for EVs, the gains were primarily captured by brands like BYD that maintained high stock availability.

How does the New Vehicle Efficiency Scheme affect Tesla’s bottom line?

Tesla Australia earned a $3 million "regulatory credit" in 2025 under the federal government’s New Vehicle Efficiency Scheme. The NVES rewards manufacturers of low-emission vehicles and penalises high-polluting models.

What are the main bull and bear points for Tesla (NASDAQ:TSLA) in the Australian market?

The bull case rests on Tesla’s successful pivot into a grid-scale infrastructure provider, with energy storage now providing a major revenue buffer. The bear case highlights the rapid loss of automotive market share to BYD and a double-digit decline in both local revenue and net profit.

Tesla's energy division overtakes cars as top Australian earner

Written by Brie CarterPublished May. 3 2026Last Updated May. 3 2026

Tesla's (NASDAQ:TSLA) energy storage business has overtaken its automotive division as the primary revenue driver in Australia.

Financial accounts for the year ended Dec. 31, 2025, reveal a complex landscape for the Texas-based giant, with total revenue dipping 11% to $4.5 billion and net profit after tax sliding 19% to $52.7 million.

The standout figure, however, is the $2.5 billion generated by energy generation and storage products—including the residential Powerwall and industrial-scale Megapacks—which eclipsed the $1.92 billion brought in by vehicle sales.

The internal rebalancing comes as Tesla faces intensifying pressure in the local EV market.

Annual sales plummeted 25% to 28,856 units, losing significant ground to Chinese rival BYD, which surged ahead with 52,000 deliveries.

Even as the conflict in Iran drives petrol prices to record highs, sparking renewed interest in electrification, Tesla’s market position has cooled.

By March, BYD secured the third-place spot for all fuel types, while Tesla trailed in 13th.

Despite the automotive slowdown, Tesla capitalised on the federal government’s new vehicle efficiency scheme, banking a $3 million regulatory credit for its zero-emission fleet.

While Tesla directors declined to comment further, analysts suggest the company’s dual-threat strategy is providing a crucial buffer.