SportsHero (ASX:SHO), a Southeast Asia-focused digital gaming and e-Sports company, has reported early results from the launch of its mobile casual gaming platform, HeroPlay, in Indonesia.
Over the initial seven-day test period, the platform saw daily subscriber sign-ups averaging 280–300, signaling strong consumer demand and early revenue generation.
Early marketing efforts, spanning paid channels and partnerships with local telcos, are outperforming industry benchmarks, with Meta Ads achieving a click-through rate of 3.87% versus a 1.3% benchmark and Indosat SMS campaigns reaching 1.16% versus 0.5% typical performance.
HeroPlay offers subscribers unlimited access to over 600 premium HTML5 games, playable instantly on mobile devices without downloads, via daily, weekly, or monthly subscription plans.