IVE Group (ASX:IVE) has signed a binding agreement to acquire 100% of Daily Press, an Australian creative agency specialising in digital, social media, and performance marketing, for up to $35 million.
The acquisition supports IVE's "Now to 2030" strategy, enhancing its Creative & Content offering to deliver a truly omni-channel value proposition for clients.
Daily Press will strengthen IVE's existing capabilities in social and performance marketing while expanding its technology platforms.
IVE's integrated model connects strategy, content, technology, and production across online, offline, and in-store channels, distinguishing it from more traditional, fragmented agency models.
Daily Press will be integrated into IVE's Creative, Content & Integrated Solutions division and is expected to relocate to IVE's Sydney headquarters in 2026.
Wayne Knight, founder and CEO of Daily Press, will remain with the company post-completion. The transaction is subject to customary conditions and is scheduled to be completed on Dec. 31.
The acquisition is expected to contribute approximately $23 million in annual revenue and $5.5 million in EBITDA.
Total consideration includes $25 million in cash on completion, up to $8 million in deferred payments linked to performance milestones over two years, and up to $2 million in additional earnouts for stretch targets.
Funding will come from IVE’s existing cash reserves and undrawn debt, and the deal is anticipated to be mid-single-digit EPS accretive in 2026.
IVE expects to realise around $1 million in annual cost synergies by in-sourcing print, distribution, and activation services currently outsourced by Daily Press.
At the time of reporting, IVE Group’s share price was $2.90.