Gratifii secures $10M for major strategic acquisitions

Gratifii (ASX:GTI) announced a leap in its growth strategy, confirming the acquisition of Simplicity Australasia and a strategic investment in Marketplacer.

The dual-transaction initiative is underpinned by a $10 million capital raise, designed to consolidate the company’s footprint across the Australia and New Zealand rewards and engagement sectors.

By integrating Simplicity’s specialised points services, Gratifii instantly inherits a "blue-chip" enterprise client portfolio featuring heavyweights such as Schneider Electric, Dulux, and Genesis, alongside a major international QSR franchise.

Financially, the move appears robust; Simplicity brings an unaudited FY25 revenue of $4.6 million—over 40% of which is recurring SaaS revenue—and a normalised EBITDA of $0.54 million.

The partnership with Marketplacer allows Gratifii to transition its traditional reward platforms into full-scale reward marketplaces, offering its 18+ million members access to a broader product and supplier network.

The $10 million funding was secured through a two-tranche placement, notably seeing participation from all four Gratifii directors.

CEO Iain Dunstan characterised the shift as "materially transformative", noting that the group now has access to over 65% of ANZ households.

The expansion is intended to fast-track Gratifii’s path to EBITDA profitability while improving unit economics through the immediate integration of Simplicity’s established technology.