Media entrepreneur Antony Catalano says loss-making View Media Group remains on track for a potential initial public offering in 2027, betting that rising revenues will allow the challenger to Australia's dominant property classifieds platforms to break even a year earlier.
Corporate filings show VMG, which operates property portal view.com.au, off-the-plan platform AD Group and AI-driven marketing business Propic, generated $23.2 million in revenue in the year to June 30, up from $15.8 million a year earlier, while losses narrowed sharply from $35.1 million to $22.8 million.
The accounts reveal that high-end creative services, boosted by the acquisition of The Property Agency in August 2024, overtook classifieds as VMG's largest revenue source, contributing $7.5 million, ahead of subscriptions and advertising.