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AI data centre boom hits JB Hi-Fi supplies
AI data centre boom hits JB Hi-Fi supplies

AI data centre boom hits JB Hi-Fi supplies

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JB Hi-Fi (ASX:JBH) CEO Nick Wells has issued a cautionary outlook for the final quarter of the financial year, citing a tightening supply chain and rising costs for consumer electronics.

Addressing the Macquarie Australia Conference, Wells revealed that the global rush to build AI-driven data centres has triggered a severe capacity constraint for memory and CPU components.

The surge in industrial demand is directly impacting consumer device availability, leading to supplier cost increases that are expected to flow through to retail pricing.

Wells noted that these pressures are specifically linked to the global AI hardware race rather than external geopolitical tensions.

Despite these headwinds, the retailer reported resilient trading results for the third quarter.

Comparative sales at JB Hi-Fi’s Australian stores rose 4%, while The Good Guys also maintained positive momentum.

However, the group’s premium kitchen brand, e&s, saw a decline in sales, reflecting an "increasingly uncertain" retail environment.

The retailer is expanding its footprint for wearable technology, including smart rings and Meta AI glasses, as Wells anticipates AI may eventually shift consumer reliance away from traditional smartphones and PCs.

Additionally, the group expects a looming "replacement cycle" to bolster future sales, as customers begin upgrading appliances and gaming devices purchased during the pandemic.

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