Yelp (NYSE:YELP) serves as a community-based platform connecting people with local businesses by allowing users to review and rate them. From restaurants and shopping to services like plumbing, Yelp provides insights and user feedback that help inform consumer decisions. This online guide also offers reservations and business information such as operating hours and location. Yelp's mission revolves around connecting people with great local businesses, working towards amplifying local economies by fostering user engagement and business visibility. Beyond user reviews and ratings, Yelp also engages in various projects aimed at enhancing platform functionality and user experience while exploring new avenues to support businesses in reaching a larger audience.