Celsius (CRYPTO:CEL), built on Ethereum, offers a fast, secure, and user-friendly platform while prioritizing customer service and support. Its core operation is cryptocurrency lending and borrowing, allowing users to earn interest by lending and obtain cash loans against their crypto assets. Celsius employs risk management techniques to safeguard user assets. In addition to lending and borrowing, Celsius provides services like crypto swapping and payments. Users can efficiently swap cryptocurrencies at competitive rates and send/receive cryptocurrency payments using Celsius. Celsius is actively developing several new projects, including a mobile app for easy access to its services, a decentralized exchange (DEX) for decentralized cryptocurrency trading, and an NFT marketplace for buying, selling, and trading NFTs. The overarching objective of Celsius is to enhance cryptocurrency accessibility and utility. It's committed to empowering users with the tools and resources needed to succeed in the cryptocurrency space while working towards creating a more inclusive and equitable financial system.