Basic Attention Token company info

What does Basic Attention Token do?
Basic Attention Token (CRYPTO:BAT) plays a pivotal role in the Brave browser's innovative advertising platform, offering a fresh perspective on online content consumption. This utility token seeks to rebalance the advertising ecosystem by rewarding users for their valuable attention and content creators for their contributions. BAT operates by allowing users to opt into the Brave ad network, where they receive small BAT rewards in exchange for their engagement with ads. These tokens can subsequently be used for tipping content creators or for making purchases within the Brave platform, establishing a direct connection between users, creators, and the content itself. Beyond these fundamental functions, BAT serves as a funding mechanism for projects aimed at enhancing the web browsing experience. It contributes to the development of new Brave features and supports initiatives like the Brave Creators program, which provides financial aid to content creators. Overall, Basic Attention Token strives to foster a more equitable and efficient advertising ecosystem, which benefits users, creators, and the broader online community.
Basic Attention Token company media
Company Snapshot

How many people does Basic Attention Token employ?

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Employees
10+

What is the market cap for Basic Attention Token?

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Market Cap
$355.47M

Where is the head office for Basic Attention Token?

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Head Office
Grad Zagreb, Croatia

What year was Basic Attention Token founded?

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Year Founded
2017
What does Basic Attention Token specialise in?
/1Confirmation Portfolio /Content Creation /DCG Portfolio /DeFi /Marketing /Pantera Capital Portfolio /Payments /Web3

What are the products and/or services of Basic Attention Token?

Overview of Basic Attention Token offerings
Advertising: BAT powers Brave's innovative advertising platform, which rewards users for their attention and content creators for their work.
Brave Rewards: BAT is used to fund Brave Rewards, which is a program that rewards users for using Brave and for viewing ads
Donation: BAT can be donated to charities and other non-profit organizations.
Grants: BAT is used to fund grants to support the development of new Brave features and to support the Brave Creators program.
Payments: BAT can be used to purchase goods and services on the Brave platform and on a growing number of other websites and merchants.
Tipping: BAT can be used to tip content creators directly, without the need for intermediaries.