Booktopia Group Limited is an ASX-listed company that operates Australia’s leading online book retailer, Booktopia. The company’s mission is to provide customers with the largest selection of books in Australia, as well as a convenient and reliable online shopping experience. The company’s objectives are to grow its customer base, increase its market share, and improve its profitability. It has recently launched new projects such as a loyalty program and an international shipping program to expand its reach and customer base.