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Atlas Protocol (ATP) is a crypto-optimised protocol for digital marketing and advertising. Launched in 2018, Atlas Protocol is developed by the blockchain technology company Nebulas Labs and is part of the Nebulas family of blockchain products. The protocol enables the creation of digital marketing experiences that are more effective and secure than traditional methods. Atlas Protocol is designed to bridge the gap between online marketing and blockchain technology and create a new digital marketing ecosystem.
Atlas Protocol combines blockchain technology with existing online marketing and advertising technology to create an engaging and secure digital marketing experience. By leveraging smart contracts, data and marketing analytics, Atlas Protocol offers a safe and secure way to interact with users, track data and optimize marketing campaigns. With the use of decentralised applications, users have full control over their data and can access a wide range of services that are tailored to their needs. Atlas Protocol also provides marketing analytics to better understand user behaviour and improve campaign effectiveness.