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ASSARA (Abundant Smart Sustainable Autonomous Resource Allocation) is a cryptocurrency developed to provide secure, transparent and efficient transactions between parties. It was created by the ASSARA Foundation, a non-profit organisation based in the United Kingdom, to improve the access to financial services and promote sustainable growth in the developing world. ASSARA is the first cryptocurrency optimised for energy efficiency and social impact, allowing users to transfer funds with minimal environmental impact.

The ASSARA cryptocurrency was launched in 2018 with the intention of helping those in the developing world to access the same financial services that the rest of the world enjoys. By creating a secure and efficient cryptocurrency, ASSARA seeks to bridge the gap between the access to financial services and the lack of access in the developing world. The ASSARA Foundation has also developed a platform that supports the use of ASSARA, allowing users to easily and securely access financial services. By promoting sustainable use of resources and financial inclusion, ASSARA is paving the way to a more equitable and prosperous future.