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Bulgaria has officially become the 21st member of the eurozone, overtaking countries such as Poland, the Czech Republic and Hungary.
The move replaces the Bulgarian lev, the national currency since 1881, with the euro after decades of being pegged to European currencies.
Younger, urban and business-focused Bulgarians view the change as a positive step towards deeper integration with Europe.
Older and more rural communities have expressed concern, fearing loss of identity and rising living costs.
Opinion polls show the country’s 6.5 million citizens are broadly split over adopting the single currency.
Political instability has complicated the transition, with Bulgaria holding seven elections in four years and another likely soon.
I don't want the euro, and I don't like the way it has been imposed on us.
Todor said.
A proposed referendum on euro adoption was rejected by the previous government despite public debate.
Supporters argue most Bulgarians are already accustomed to euro pricing for property, cars and remittances from abroad.
On the whole, it's a good thing. It's just a technical change. It doesn't bother me.
Ognian Enev said.
During January, both currencies will be accepted, but change must be given in euros.
From 1 February, payments in lev will no longer be allowed.
Authorities have introduced consumer watchdogs to prevent unjustified price increases during the transition.
The eurocoin designs feature Bulgarian historical and cultural symbols to address sovereignty concerns.
Economists remain divided over whether Bulgaria will follow the successful Baltic model or face stagnation similar to Italy.