From Jan. 2, streaming services with more than 1 million Australian subscribers must dedicate at least 10% of their total local program expenditure—or 7.5% of revenue—to Australian content.
The new rules, which come into effect on Jan. 1, will affect major platforms including Netflix, Disney+, and Amazon Prime Video, with other services such as HBO Max and Apple TV+ also likely to fall under the regulations.
The legislation, passed by federal parliament in late November, follows warnings from the US Motion Picture Association that the quotas could conflict with Australia’s free trade agreement with the United States.
The federal government has rejected these concerns, saying the content requirements were developed after "extensive consultation" with stakeholders in both countries.
Data from the Australian Communications and Media Authority shows that in the 2024-25 financial year, Amazon Prime Video, Disney+, Netflix, Stan, and Paramount+ collectively spent $414 million on Australian content—a record high and a $73 million increase on the previous year.