Pure Foods Tasmania (ASX:PFT) announced the relaunch of its Tasmanian Pâté range across Drakes Supermarkets, a leading independent IGA multi-store operator with more than 70 supermarkets throughout South Australia and Queensland.
The relaunch marks a significant expansion of the brand's presence within the Drakes network, with the range returning to shelves with five SKUs to provide a broader and more representative offering.
Drakes is widely regarded as one of the most successful and influential IGA operators, recognised for strong in-store execution and its support of premium, differentiated brands, with the expanded ranging expected to enhance brand visibility, distribution depth and sales momentum across both states.
The relaunch aligns with Pure Foods Tasmania's broader strategy to strengthen distribution through high-quality retail partners and rebuild momentum across its core brands.
Executive Chairman Malcolm McAully credited Director of Sales Robert Knight for re-engaging Drakes as part of a national sales drive, noting that following the success of recent cost-cutting initiatives, the company’s primary focus has shifted to accelerating sales growth.
At the time of reporting, Pure Foods Tasmania's share price was $0.038.