Life360 (NASDAQ:LIF) (ASX:360), the San Francisco Bay Area–based family connection and safety company, announced it has completed the acquisition of advertising technology firm Nativo for approximately $120 million, paid 65% in cash and 35% in stock.
The acquisition positions Life360 to help brands reach families with more relevant messages across the Life360 app, Connected TV, mobile, and premium digital environments.
The company also reported that it has surpassed 50 million monthly active users in the United States, placing it among the largest and most engaged first-party family networks, alongside consumer platforms such as Netflix, Spotify, and Pinterest.
Life360's rich family and location insights allow advertisers to target audiences in real-world moments, from quick errands to local coffee stops.
"Surpassing 50 million U.S. MAU is a significant milestone that reflects the trust families place in Life360," said CEO Lauren Antonoff.
"Together with Nativo, we’re building a differentiated advertising platform that connects brands to real families in real moments, with real results."
Justin Choi, Founder and CEO of Nativo, added, "Life360's accurate first-party insights combined with Nativo’s ad technology create brand-safe, meaningful connections with families, while enhancing the user experience."
The combined Life360 and Nativo platform offers advertisers an integrated solution for targeting, creative development, delivery, optimisation, and reporting.